Adlai Goldberg is an Americas Advisory principal at EY, based in San Francisco. He is focused on the impact and opportunities created by digital technologies, and he is establishing and growing a global Social Media Practice and Analytics Hub. He has more than 28 years of digital media, telecommunications and consulting experience. Relevant initiatives include: . Co-creating a global social media strategy for a leading life sciences company . Developing a digital customer engagement and multichannel strategy for a European healthcare company . Identifying the external digital footprint of a global biopharma and analyzing it for pharmacovigilance, accuracy of information and promotional intent risk. Prior to joining EY, Adlai managed a 100-person Creative Services team of producers, web designers and directors, producing new websites and an ongoing service for iTV.
12:00 PM–1:00 PM Jun 7, 2018