Blanca Baez is a business and commercial leader with 20 years of experience across sundry industries, who has specialized in the Pharma & Biotech sector for the past 12 years. Her focused expertise is generating and executing strategies for new technologies to enter established or new markets with innovative business models. She has a proven record of increasing business competitiveness and accelerating revenue growth. Recently, she created a new business unit that adapts data technology to serve drug development and commercialization in Pharma & Biotech markets.
She has held executive management positions in global, regional, and local settings across the different stages of Pharma’s value chain with various therapeutic areas in specialty and primary healthcare. She has also served as Head of New Products Portfolio and Commercial Lead for Business Development. Blanca earned her MBA from London Business School, with specialization in Entrepreneurship, Strategy, and Analytical Marketing