As the media industry continues to evolve, we’re seeing certain established publications fall to the wayside while new media models rise to the top — with fresh styles of reporting that increasingly involve interactive and social components. It’s forcing biotech executives to rethink their media outreach strategies and be more transparent than ever with the journalists covering their industry. In this session, you’ll hear directly from today’s life science reporters and media experts on the new publication models that are gaining steam, how to best engage with journalists in your areas of expertise, and what smart tactics you can use gain exposure for your company in top industry publications. A lively discussion will include questions from the audience, and will be moderated by a seasoned media expert who’s primed with compelling case studies.

Ability Level: All

Session ID: 21100